Country Brand Symposium, Sustainability, and Nearshoring
Liliana Renteria – Ecotopia Teak
This event brought together prominent national and international experts to address crucial topics regarding the attractiveness of countries for external investment and the requirements for foreign direct investment in the current geopolitical context.
Dr. José María Cubillo, professor of international marketing at CEU San Pablo University, opened with a lecture on “Country Brand and the Attractiveness of the Country for External Investment.” His presentation offered valuable insights on how a strong country brand strategy can increase competitiveness and attract foreign investments, highlighting our current advantages and situation in the global market.
David A. Gantz, professor at the University of Arizona, delivered a keynote address on “Geopolitics, Sustainability, and Nearshoring: Requirements for Foreign Direct Investment Destinations.” His detailed analysis of the intersection between geopolitics and sustainability from an academic perspective provided an essential framework for understanding the dynamics of foreign investment today.
This event was enriching and aimed at continuing learning and collaboration to promote sustainable development and attract foreign investments. Look for it on Propanama’s YouTube channel; we highly recommend it.
About us
Ecotopia Teak, S.A., we are a family-owned company dedicated to reforestation, harvesting, and exporting wood from commercial plantations. We work under high production standards and with social responsibility to obtain high-quality wood according to the needs and demands of national and international markets. Additionally, we actively contribute to the local economy by creating employment opportunities in the communities where we operate. Our commitment is to lead the industry in sustainable reforestation and wood production, preserving our natural resources and building a greener and more sustainable future.
